Product packaging box, is a vital part of many industries in the product business, marketing.With the improvement of people's living standards, consumers are buying goods, in addition to the quality of the product, function and other requirements, the quality of the product packaging box, experience and other requirements are also increasingly high. 

Whether the product packaging box is done well or not, it can be said that it directly affects the product sales, profits, and even brand growth. So, how can companies customize a good product packaging box to achieve both cost savings, but also more valuable benefits? We can divide this into four steps, or four practical strategies:

First, the positioning of the product packaging box

Enterprises want to do a good job of product packaging boxes, so that it becomes more marketing ability, premium ability, the first thing should be considered is its functional positioning, or the use of the function, the purpose of the application; Secondly, is to consider the product's industry, and product attributes. Secondly, it is to consider the product's industry and product attributes. Thirdly, it is to consider the product's sales channels, purchasing population and market pricing. 

Sales channels, mainly divided into: offline supermarket channels, online network channels, gift channels, etc.; buying crowd, such as: men, women, children, teenagers, the elderly, etc., which also need to take into account the corresponding hobby, taste, spending power and other attributes of the circle; market pricing, that is, to consider it in the market of the retail price, wholesale price, compared to the pricing strategy between similar products, and so on. 

Enterprises want to do a good job of product packaging boxes, can be said to be simple, in fact, there are many not easy. Only through the analysis of the above box functions, industry categories, product attributes, sales channels, buying crowd, market pricing and other factors, enterprises can determine the corresponding box production budget costs, so as to create both money-saving, but also worth the high value of the product packaging box.


Second, the solution design of the packaging box

Most people usually think that the box design mainly refers to its plane part, in fact, a product box solution design, will be divided into three main plates: 

1, box information: that is, the need to be placed on the box copy and pictures and other information, roughly including: brand logo, product name, product model, brand advertising slogan, product images, product selling points, models, specifications, ingredients, production companies, contact information.

2, box structure: that is, the type and structure of the product box, such as our common commonly used box, double insert box, lock bottom box, handle box, hanging box, airplane box, book-type box, box, drawer box, double-open box and so on.

3、Packaging box planar visual: usually also considered to be the whole of the box design, but it is actually mainly the visual image design part of the box, which contains the style of the box, color, composition, fonts and other planar visual design. 

Enterprises want to do a good job in the design of packaging solutions, it is also recommended to refer to the “result-oriented packaging design method” often used by jyluxe when designing product packaging boxes with cooperative enterprises. That is to say, before making the product packaging box, enterprises should first find and collect the reference program that suits them and meets the market demand, so as to save unnecessary guessing, trial and error costs, and get the ideal program that meets the enterprise and market demand more quickly and cost-effectively.